Business can be as complex as a multi-national conglomerate or a simple as kids exchanging a candy bar for a piece of gum. Most business is somewhere in between. Wherever you live, wherever you go, if you are coming in contact with other humans, you are dealing with business in some form. Every day you conduct some type of business and don't even realize it. You may work for a business, you may try and do business with other businesses, you purchase from businesses, you may conduct some kind of transaction or exchange -- business is happening all around you and you play a passive or active role. Even watching television you are participating in the business of advertising and of entertainment.
Business is everywhere and it is what we do to survive. A lot of people hate business partially because they don't understand it, and partially because they see business as an evil, destructive in their lives and for the planet. Business can be exactly that, but it is not going away anytime soon, so the next best thing is to understand it.
This blog is about just that: understanding business. We will explore every angle of business and share our thoughts and insights with you. Both authors have MBA's, and one author is completing a DBA. All of us have worked in business in the corporate world and as entrepreneurs.
We we talk about everything business: Business basics, starting your own business, networking, marketing, business and sustainability, green marketing, greenwashing, ethics, scalability, economics, systems thinking (that's a big one), getting ahead in business, and much more. Topics will range from the simple to the complex. Your comments and questions are requested and appreciated. If you would like to see a specific subject covered, let us know and we will try to accommodate.
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